{"id":244736,"date":"2026-05-13T14:31:02","date_gmt":"2026-05-13T12:31:02","guid":{"rendered":"https:\/\/zehfys.com\/?p=244736"},"modified":"2026-05-13T14:31:02","modified_gmt":"2026-05-13T12:31:02","slug":"como-funciona-el-cerebro-cuando-evalua-una-marca","status":"publish","type":"post","link":"https:\/\/zehfys.com\/index.php\/2026\/05\/13\/como-funciona-el-cerebro-cuando-evalua-una-marca\/","title":{"rendered":"C\u00f3mo funciona el cerebro cuando eval\u00faa una marca."},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1&#8243; theme_builder_area=\u00bbpost_content\u00bb _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_row _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb4_4&#8243; theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<p style=\"font-weight: 400;\">La neurociencia lleva d\u00e9cadas documentando un hecho inc\u00f3modo para los profesionales del marketing racional: el 95% de las decisiones de compra se toman en el nivel inconsciente, antes de que el cliente sea consciente de haber decidido nada. En esos primeros 7 segundos de contacto con tu marca, su cerebro reptiliano ya ha emitido un veredicto: esto es para m\u00ed o esto no es para m\u00ed.<\/p>\n<p style=\"font-weight: 400;\">Este veredicto no se basa en tu propuesta de valor escrita ni en tus credenciales. Se basa en los s\u00edmbolos, los colores, las estructuras de lenguaje y los arquetipos que tu comunicaci\u00f3n activa o no activa de forma instintiva. A este sistema de se\u00f1ales es a lo que llamo C\u00f3digo Simb\u00f3lico\u00ae.<\/p>\n<p style=\"font-weight: 400;\">Cuando el c\u00f3digo est\u00e1 bien calibrado, tu cliente ideal no necesita leer toda tu web para saber que trabajar contigo es la decisi\u00f3n correcta. Lo siente antes de procesar el contenido.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>La neurociencia lleva d\u00e9cadas documentando un hecho inc\u00f3modo para los profesionales del marketing racional: el 95% de las decisiones de compra se toman en el nivel inconsciente, antes de que el cliente sea consciente de haber decidido nada. En esos primeros 7 segundos de contacto con tu marca, su cerebro reptiliano ya ha emitido un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":244740,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-244736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo funciona el cerebro cuando eval\u00faa una marca. | zehfys.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zehfys.com\/index.php\/2026\/05\/13\/como-funciona-el-cerebro-cuando-evalua-una-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo funciona el cerebro cuando eval\u00faa una marca. | zehfys.com\" \/>\n<meta property=\"og:description\" content=\"La neurociencia lleva d\u00e9cadas documentando un hecho inc\u00f3modo para los profesionales del marketing racional: el 95% de las decisiones de compra se toman en el nivel inconsciente, antes de que el cliente sea consciente de haber decidido nada. En esos primeros 7 segundos de contacto con tu marca, su cerebro reptiliano ya ha emitido un [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zehfys.com\/index.php\/2026\/05\/13\/como-funciona-el-cerebro-cuando-evalua-una-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"zehfys.com\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-13T12:31:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zehfys.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-29.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"488\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"zehfys.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"zehfys.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zehfys.com\\\/index.php\\\/2026\\\/05\\\/13\\\/como-funciona-el-cerebro-cuando-evalua-una-marca\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zehfys.com\\\/index.php\\\/2026\\\/05\\\/13\\\/como-funciona-el-cerebro-cuando-evalua-una-marca\\\/\"},\"author\":{\"name\":\"zehfys.com\",\"@id\":\"https:\\\/\\\/zehfys.com\\\/#\\\/schema\\\/person\\\/66080e32ba1126e09e693723d588368b\"},\"headline\":\"C\u00f3mo funciona el cerebro cuando eval\u00faa una marca.\",\"datePublished\":\"2026-05-13T12:31:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zehfys.com\\\/index.php\\\/2026\\\/05\\\/13\\\/como-funciona-el-cerebro-cuando-evalua-una-marca\\\/\"},\"wordCount\":236,\"publisher\":{\"@id\":\"https:\\\/\\\/zehfys.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zehfys.com\\\/index.php\\\/2026\\\/05\\\/13\\\/como-funciona-el-cerebro-cuando-evalua-una-marca\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zehfys.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Diseno-sin-titulo-29.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zehfys.com\\\/index.php\\\/2026\\\/05\\\/13\\\/como-funciona-el-cerebro-cuando-evalua-una-marca\\\/\",\"url\":\"https:\\\/\\\/zehfys.com\\\/index.php\\\/2026\\\/05\\\/13\\\/como-funciona-el-cerebro-cuando-evalua-una-marca\\\/\",\"name\":\"C\u00f3mo funciona el cerebro cuando eval\u00faa una marca. | zehfys.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zehfys.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zehfys.com\\\/index.php\\\/2026\\\/05\\\/13\\\/como-funciona-el-cerebro-cuando-evalua-una-marca\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zehfys.com\\\/index.php\\\/2026\\\/05\\\/13\\\/como-funciona-el-cerebro-cuando-evalua-una-marca\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zehfys.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Diseno-sin-titulo-29.png\",\"datePublished\":\"2026-05-13T12:31:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/zehfys.com\\\/index.php\\\/2026\\\/05\\\/13\\\/como-funciona-el-cerebro-cuando-evalua-una-marca\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/zehfys.com\\\/index.php\\\/2026\\\/05\\\/13\\\/como-funciona-el-cerebro-cuando-evalua-una-marca\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/zehfys.com\\\/index.php\\\/2026\\\/05\\\/13\\\/como-funciona-el-cerebro-cuando-evalua-una-marca\\\/#primaryimage\",\"url\":\"https:\\\/\\\/zehfys.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Diseno-sin-titulo-29.png\",\"contentUrl\":\"https:\\\/\\\/zehfys.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Diseno-sin-titulo-29.png\",\"width\":750,\"height\":488,\"caption\":\"neuromarketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/zehfys.com\\\/index.php\\\/2026\\\/05\\\/13\\\/como-funciona-el-cerebro-cuando-evalua-una-marca\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/zehfys.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo funciona el cerebro cuando eval\u00faa una marca.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/zehfys.com\\\/#website\",\"url\":\"https:\\\/\\\/zehfys.com\\\/\",\"name\":\"zehfys.com\",\"description\":\"Transformamos negocios a las plataformas digitales\",\"publisher\":{\"@id\":\"https:\\\/\\\/zehfys.com\\\/#organization\"},\"alternateName\":\"Negocios y marketing digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/zehfys.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/zehfys.com\\\/#organization\",\"name\":\"zehfy\",\"url\":\"https:\\\/\\\/zehfys.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/zehfys.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/zehfys.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Recurso-51110.png\",\"contentUrl\":\"https:\\\/\\\/zehfys.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Recurso-51110.png\",\"width\":2822,\"height\":1229,\"caption\":\"zehfy\"},\"image\":{\"@id\":\"https:\\\/\\\/zehfys.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/zehfys.com\\\/#\\\/schema\\\/person\\\/66080e32ba1126e09e693723d588368b\",\"name\":\"zehfys.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/zehfys.com\\\/wp-content\\\/litespeed\\\/avatar\\\/57c232d15cbe961bbeccac5c871d9bc4.jpg?ver=1778750290\",\"url\":\"https:\\\/\\\/zehfys.com\\\/wp-content\\\/litespeed\\\/avatar\\\/57c232d15cbe961bbeccac5c871d9bc4.jpg?ver=1778750290\",\"contentUrl\":\"https:\\\/\\\/zehfys.com\\\/wp-content\\\/litespeed\\\/avatar\\\/57c232d15cbe961bbeccac5c871d9bc4.jpg?ver=1778750290\",\"caption\":\"zehfys.com\"},\"url\":\"https:\\\/\\\/zehfys.com\\\/index.php\\\/author\\\/joel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f3mo funciona el cerebro cuando eval\u00faa una marca. | zehfys.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zehfys.com\/index.php\/2026\/05\/13\/como-funciona-el-cerebro-cuando-evalua-una-marca\/","og_locale":"es_ES","og_type":"article","og_title":"C\u00f3mo funciona el cerebro cuando eval\u00faa una marca. | zehfys.com","og_description":"La neurociencia lleva d\u00e9cadas documentando un hecho inc\u00f3modo para los profesionales del marketing racional: el 95% de las decisiones de compra se toman en el nivel inconsciente, antes de que el cliente sea consciente de haber decidido nada. En esos primeros 7 segundos de contacto con tu marca, su cerebro reptiliano ya ha emitido un [&hellip;]","og_url":"https:\/\/zehfys.com\/index.php\/2026\/05\/13\/como-funciona-el-cerebro-cuando-evalua-una-marca\/","og_site_name":"zehfys.com","article_published_time":"2026-05-13T12:31:02+00:00","og_image":[{"width":750,"height":488,"url":"https:\/\/zehfys.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-29.png","type":"image\/png"}],"author":"zehfys.com","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"zehfys.com","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zehfys.com\/index.php\/2026\/05\/13\/como-funciona-el-cerebro-cuando-evalua-una-marca\/#article","isPartOf":{"@id":"https:\/\/zehfys.com\/index.php\/2026\/05\/13\/como-funciona-el-cerebro-cuando-evalua-una-marca\/"},"author":{"name":"zehfys.com","@id":"https:\/\/zehfys.com\/#\/schema\/person\/66080e32ba1126e09e693723d588368b"},"headline":"C\u00f3mo funciona el cerebro cuando eval\u00faa una marca.","datePublished":"2026-05-13T12:31:02+00:00","mainEntityOfPage":{"@id":"https:\/\/zehfys.com\/index.php\/2026\/05\/13\/como-funciona-el-cerebro-cuando-evalua-una-marca\/"},"wordCount":236,"publisher":{"@id":"https:\/\/zehfys.com\/#organization"},"image":{"@id":"https:\/\/zehfys.com\/index.php\/2026\/05\/13\/como-funciona-el-cerebro-cuando-evalua-una-marca\/#primaryimage"},"thumbnailUrl":"https:\/\/zehfys.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-29.png","articleSection":["Blog"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/zehfys.com\/index.php\/2026\/05\/13\/como-funciona-el-cerebro-cuando-evalua-una-marca\/","url":"https:\/\/zehfys.com\/index.php\/2026\/05\/13\/como-funciona-el-cerebro-cuando-evalua-una-marca\/","name":"C\u00f3mo funciona el cerebro cuando eval\u00faa una marca. | zehfys.com","isPartOf":{"@id":"https:\/\/zehfys.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zehfys.com\/index.php\/2026\/05\/13\/como-funciona-el-cerebro-cuando-evalua-una-marca\/#primaryimage"},"image":{"@id":"https:\/\/zehfys.com\/index.php\/2026\/05\/13\/como-funciona-el-cerebro-cuando-evalua-una-marca\/#primaryimage"},"thumbnailUrl":"https:\/\/zehfys.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-29.png","datePublished":"2026-05-13T12:31:02+00:00","breadcrumb":{"@id":"https:\/\/zehfys.com\/index.php\/2026\/05\/13\/como-funciona-el-cerebro-cuando-evalua-una-marca\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zehfys.com\/index.php\/2026\/05\/13\/como-funciona-el-cerebro-cuando-evalua-una-marca\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/zehfys.com\/index.php\/2026\/05\/13\/como-funciona-el-cerebro-cuando-evalua-una-marca\/#primaryimage","url":"https:\/\/zehfys.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-29.png","contentUrl":"https:\/\/zehfys.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-29.png","width":750,"height":488,"caption":"neuromarketing"},{"@type":"BreadcrumbList","@id":"https:\/\/zehfys.com\/index.php\/2026\/05\/13\/como-funciona-el-cerebro-cuando-evalua-una-marca\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/zehfys.com\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo funciona el cerebro cuando eval\u00faa una marca."}]},{"@type":"WebSite","@id":"https:\/\/zehfys.com\/#website","url":"https:\/\/zehfys.com\/","name":"zehfys.com","description":"Transformamos negocios a las plataformas digitales","publisher":{"@id":"https:\/\/zehfys.com\/#organization"},"alternateName":"Negocios y marketing digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zehfys.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/zehfys.com\/#organization","name":"zehfy","url":"https:\/\/zehfys.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/zehfys.com\/#\/schema\/logo\/image\/","url":"https:\/\/zehfys.com\/wp-content\/uploads\/2023\/08\/Recurso-51110.png","contentUrl":"https:\/\/zehfys.com\/wp-content\/uploads\/2023\/08\/Recurso-51110.png","width":2822,"height":1229,"caption":"zehfy"},"image":{"@id":"https:\/\/zehfys.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/zehfys.com\/#\/schema\/person\/66080e32ba1126e09e693723d588368b","name":"zehfys.com","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/zehfys.com\/wp-content\/litespeed\/avatar\/57c232d15cbe961bbeccac5c871d9bc4.jpg?ver=1778750290","url":"https:\/\/zehfys.com\/wp-content\/litespeed\/avatar\/57c232d15cbe961bbeccac5c871d9bc4.jpg?ver=1778750290","contentUrl":"https:\/\/zehfys.com\/wp-content\/litespeed\/avatar\/57c232d15cbe961bbeccac5c871d9bc4.jpg?ver=1778750290","caption":"zehfys.com"},"url":"https:\/\/zehfys.com\/index.php\/author\/joel\/"}]}},"_links":{"self":[{"href":"https:\/\/zehfys.com\/index.php\/wp-json\/wp\/v2\/posts\/244736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zehfys.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zehfys.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zehfys.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zehfys.com\/index.php\/wp-json\/wp\/v2\/comments?post=244736"}],"version-history":[{"count":3,"href":"https:\/\/zehfys.com\/index.php\/wp-json\/wp\/v2\/posts\/244736\/revisions"}],"predecessor-version":[{"id":244741,"href":"https:\/\/zehfys.com\/index.php\/wp-json\/wp\/v2\/posts\/244736\/revisions\/244741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zehfys.com\/index.php\/wp-json\/wp\/v2\/media\/244740"}],"wp:attachment":[{"href":"https:\/\/zehfys.com\/index.php\/wp-json\/wp\/v2\/media?parent=244736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zehfys.com\/index.php\/wp-json\/wp\/v2\/categories?post=244736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zehfys.com\/index.php\/wp-json\/wp\/v2\/tags?post=244736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}